HALL Wines
For the HALL Wines ecommerce site, my task was to built-off the logo and photography to bring the brand story online to grow winery visits, memberships, and direct-to-consumer sales. This was accomplished through a week-long immersive on-site tour, employee interviews, customer observations, and developing an understanding of the space they occupy in the wine industry. This project was executed while employed at Gorilla Group. Shortly after launch, Conversion Rate Lift was 109%, and YoY visits increased by 49%.
My role: Design Lead (research, wires, interviews, final designs)
INTERVIEWS & USER RESEARCH
WIREFRAMES
UI/UX DIGITAL DESIGN
SALES
PHOTOGRAPHY
“We absolutely love our new site. Gorilla helped us succinctly tell our brand story while creating a fresh, innovative online shopping experience. When consumers visit the winery it is a breathtaking, sensory experience unlike any other place, Gorilla was able capture this experience in a digital environment.”
A week was spent interviewing Kathryn Hall, stakeholders, and staff in various departments, experiencing the grounds and tasting tours. The experience was extensively photographed as a record to bring back to the team and for reference during design.
The interviews and photo documentation were invaluable as reference materials as the site visuals were designed. HALL Wines is a unique juxtaposition of 19th-century vineyard bones with cutting-edge modern architecture and art collection.
