Digital representation of the brand.

One of the primary objectives of this project was to showcase the quality of the products seen in the print materials to the website. The site refresh put the web experience on brand to “Prime”, representational of Allen Brothers only offering USDA Prime.

Special attention was paid to the homepage, product detail, “Cooking Guide” and “Where to buy” pages. A custom checkout was built with the ability to split orders to have different shipping dates which was a major ask from their Allen Brothers’ customers.

My role: Design Lead, UX/UI